Digital Recruitment and Reputation

Digital recruitment, also known as e-Recruitment, online recruitment, internet recruitment, is the process of searching and finding candidates on internet using search engines and various websites. Recruiters can find candidates resumes or work history information online.

 It is one of the cheapest ways of approaching candidates. Besides, employers brand themselves on digital platform to showcase their company information to attract clients, customers, and employees. Internet, acts as a best online media for employees and employers for communication and relationship.

Ways of digital hiring method:

1. Job Boards

2. Social media sites

3. Website

4. Display Advertisements

4. Search Engines

5. E-mail

6. SMS

1.Job Boards - There are numerous sites where employers search for the candidates, and employees apply for the jobs. Job boards, the best and cheapest way for employees to approach companies. Besides, several classifieds, business listings sites, post job ads etc are available for employers to post their job openings and attract candidates. Fresher’s, job seekers, active candidates, passive candidates apply for the jobs using these job sites.

2.Social Media Sites - Potential users make friends, develop network, post contents, images, videos, comment, rate, and share it on other social networking sites. Employer’s business profile on social media sites attract candidates of interest. Employers can post images, content, videos, links, events etc, are shared among friends by potential users (candidates) reaching other users within short time. Jobs posted in this way reaches employees creating wide visibility and attract candidates. Top social sites for recruitment are LinkedIn, Twitter, and Facebook.

3. Website - Every company has its own professional website for information including career section. List of jobs are posted in the career section making easier for candidates to apply for the position. Website links are shared on social sites, blogs, and other through e-mail to reach candidates.

4. Display Advertisements - Text ads, Banners, flash ads are displayed on other blogs, job boards including search engines especially when companies want to hire huge number of candidates for their requirements. Displaying ads on social sites, blogs, and other websites of huge traffic attract candidates of interest and thereby recruiting in a given time.

5. Search Engines - Vacancies on job boards, social sites, and websites appears on search engines like Google, Yahoo, and Bing for potential users. When user type the keywords, list of jobs get displayed on these search engines making easy to apply for the jobs.

6. Email - is a most and widely used electronic media for communication. There are many search engines offering free email id creation. Sending and receiving mail is more efficient and faster.

7. SMS - Text messages regarding job openings are sent by recruiter on mobile through job boards or other electronic media for faster communication when candidates don’t find time going through email. The even most convenient then email.

Benefits of Digital Recruitment

1. Reduces cost to hire

2. Employer branding

3. Huge followers on social media sites

4. Job visibility online

5. Increases quality over quantity.

6. Viral reach

7. Less time consuming

8. Targeted candidates

9. More references

10. Communication via comments

12. More traffic to websites

13. Resume database

Drawbacks of Digital Recruitment

1. Negative Comments

2. Negative content

3. No updated information

4. False information

5. Fake accounts

6. No guarantee of accuracy.

Although digital recruitment has some drawback, it is more efficient and flexible for both employees and employers. New means of communication through this method is better way of communication reducing cost with ROI.

Tags - digial recruitment, online recruitment, internet recruitment, e-recruitment

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